What Is Digital Marketing Agency: Expectations vs. Reality

Traditional marketing is failing to reach audiences like it used to. Even in its heyday
traditional marketing wasn’t considered a precision approach. It was a numbers game, one that simply doesn’t work anymore. Newspapers and magazines are all but obsolete, and TV and radio are declining in a major way

In its place rises digital marketing, or as we like to call it, “marketing.” Simply put, it’s the most effective way to market a business today, and for the foreseeable future

What is Digital Marketing?
Digital marketing is data-driven and targeted brand promotion through technology A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game

What are the services offered by the Digital Marketing Agency?
Web design & development, including multi-sites, microsites and analytics

Mobile and web app design & development

User experience research, strategy and design

Counsel for web content accessibility guidelines

Responsive design and mobile optimization

Brand strategy and design
Social media strategy

Online advertising, including paid search and banner ads SEO & SEM— search engine optimization and marketing

Graphic design for digital and print

Intranet creation and internal apps

Digital signage
video production
Data integration
It takes a deep understanding of the medium and the process to successfully guide and grow
a brand in the digital landscape. Successful brands take advantage of interaction online and
provide additional consumer value through digital means

Today’s buyers are tech-savvy and want to find the best products and services at the best prices. You better believe they are going to shop around until they find what they feel is the best deal. If your business isn’t utilizing the latest technology and as many channels as possible to reach your target audience, you risk not being found in today’s online market

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